Video advertising spending is projected to reach $247.7 billion by 2026, growing at a compounded annual growth rate of around 9% between 2021 and 2026.
In 2023, 91% of businesses reported using video as a marketing tool, up from 63% in 2015.
Video content is watched by more than 90% of global internet users regularly.
Landing pages with videos have been shown to increase conversion rates by up to 80%.
Over 80% of consumers prefer watching a video about a product than reading about it.
Video content generates 1,200% more shares on social media than text and image content combined.
About 88% of marketers report that video provides them with a positive ROI, especially when tailored for specific platforms and audiences.
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