Video remains more engaging, more memorable, and more popular than any other type content. According to Cisco, this year there will be close to 1 million minutes of video crossing the internet every second. And by 2022, online videos will make up more than 82% of all consumer internet traffic, 15 times higher than it was in 2017.
Why should you care? Video increase conversion, sales, and revenue. A product video when shown on the product’s landing page can increase sales by 80% (source: Unbounce). And according to HubSpot, 72% of customers would rather learn about a product or service by way of video.
Video Marketing. Here to stay. How will you respond to this trend?
The numbers are staggering. You cannot afford to ignore the statistics showing the proven power of video. Nearly 50% of users look for product or service videos before visiting a store. (source: Hubspot) Video increases organic search traffic to a website by 157%. (source: Conversion XL)
“Video is a powerful medium. Arguably, the most powerful and persuasive today. It may be that someday, something takes the place of video in our world. Perhaps it will be virtual reality or augmented reality technologies, but for every new thing that hits the market, nothing seems to capture people’s attention and passion as much as online video.”
~ TJ McCue, Senior Contributor, Forbes Magazine
Where do you begin?
*According to Forbes mobile internet users are expected to grow to 295 million by 2023 and by 2024 video ad spending is expected to reach$12.66 billion.
Why choose Bachmann?
Our latest project for Blue Med Center involves a sweeping change in approach to presentation of the company, its products, services, and providers using video. By moving from text and photography only to video delivery the company demonstrates the remarkable transformation of clients using powerful imagery delivered in a way that has and will continue to be the standard bearer of marketing for consumers of information.
Sample of work from this project…