Video remains more engaging, more memorable, and more popular than any other type content. According to Cisco, this year there will be close to 1 million minutes of video crossing the internet every second. And by 2022, online videos will make up more than 82% of all consumer internet traffic, 15 times higher than it was in 2017.

Why should you care? Video increase conversion, sales, and revenue. A product video when shown on the product’s landing page can increase sales by 80% (source: Unbounce). And according to HubSpot, 72% of customers would rather learn about a product or service by way of video.

Video Marketing. Here to stay. How will you respond to this trend?

The numbers are staggering. You cannot afford to ignore the statistics showing the proven power of video. Nearly 50% of users look for product or service videos before visiting a store. (source: Hubspot) Video increases organic search traffic to a website by 157%. (source: Conversion XL)

“Video is a powerful medium. Arguably, the most powerful and persuasive today. It may be that someday, something takes the place of video in our world. Perhaps it will be virtual reality or augmented reality technologies, but for every new thing that hits the market, nothing seems to capture people’s attention and passion as much as online video.”

~ TJ McCue, Senior Contributor, Forbes Magazine

Where do you begin?

  1. Know what business goals you are trying to accomplish through video. Create a detailed plan with clearly defined goals. Understand what purpose video serves for you? Some might include:
    • Brand awareness
    • Increase sales
    • Higher conversion rates
    • Product of Service education
    • Customer Support
    • Client Retention
  2. Determine the scope of work and overall video marketing plan. Decide what type of marketing videos work best for achieving your goals. These might include:
  • Product of Service Videos for demonstrating new offerings.
  • Training Videos demonstrating how to use products.
  • Social Media Videos for increasing customer engagement.
  • Sales Videos to boost e-Commerce
  • Digital Signage for capturing potential customers
  • Brand Videos to share your mission, vision and/or values
  • Mobile Video to capture some of the massive mobile internet user market

*According to Forbes mobile internet users are expected to grow to 295 million by 2023 and by 2024 video ad spending is expected to reach$12.66 billion.

  1. Know your audience and who you are trying to reach. You need to know if the video is for a prospect unfamiliar with your brand, a professional looking for details on a new product or service, a repeat customer loyal to brand following you for new offerings. You also benefit from knowing the demographics of your audience including age, gender, income, education level, interest, and location.
  1. Determine on which platforms you will use your videos. Will the video be posted on your website? Will you use for advertising? Will it play best on your social media platforms? Your options include but are not limited to the following:
  • Company Website
  • Search Engine Ads
  • YouTube
  • Facebook
  • Instagram
  • Snapchat
  • TikTok
  • Digital Signage
  1. Determine how you will measure success. Customize your reports so they focus on the metrics that matter the most to you. Monitor views, reach, click-through rates and conversion rates closely.

Why choose Bachmann?

  • We are geeks at heart. Analytics and technology driven Integrated approaches are what we do.
  • We are Thought leaders and Innovators who never shy away from testing new and upcoming features.
  • With offices in the US and India, we are quite literally working will others are asleep.
  • Our team of experienced experts and leaders in the digital marketing and business consulting believe strongly in delivering results.
  • All our solutions are customized to fit your goals and objectives.

Feature Client: Blue Med Center and Spa

Our latest project for Blue Med Center involves a sweeping change in approach to presentation of the company, its products, services, and providers using video. By moving from text and photography only to video delivery the company demonstrates the remarkable transformation of clients using powerful imagery delivered in a way that has and will continue to be the standard bearer of marketing for consumers of information.

Sample of work from this project…