Social Media Marketing (SMM)

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Social Media Marketing (SMM), the most cost-efficient method to have a two-way communication, reaches a global community of over 3.6 billion people worldwide. Yet, many businesses, particularly small businesses do not use social media.

Why not? Often the benefits are not understood, or the company just does not know where to begin.

Social Media Marketing, the best “word of mouth” available, helps tremendously influence the purchase decisions of buyers. In today’s virtual environment you simply must be in the game.

Let’s talk benefits…

• Brand Awareness
• Customer Service
• New Product/Service Launch
• Client Engagement
• Lead Generation
• Increase Organic Website Traffic
• Re-Marketing
• Increase Reach Thru Hashtags
• Audience Analysis
• Increase revenue

Where do you begin?

There are two aspects to consider, the first is the selection of platforms, establishment of accounts, and creation of imagery and content. The second is the promotion of those platforms.

Your time is valuable. Let us draw on our many years of experience to create a successful social media strategy for your company. We do all the heavy lifting…

Social Media Management

1. Determine your goals
2. Select your platforms
3. Establish your accounts
4. Create content and imagery
5. Engage with existing clients
6. Reach new clients through engaging messaging

Social Media Marketing

1. Determine your goals
2. Analyze your industry
3. Analyze competition
4. Define the target audience
5. Grow your audience through paid promotions
6. Analyze performance and optimize accounts

Why Bachmann Global?

• We are geeks at heart. Analytics and technology driven Integrated approaches are what we do.
• We are also Creative, Imaginative, and Artistic. Our content writers create analytics-drive, soulful messaging that will catch a looker’s eye.
• We are Thought leaders and Innovators who never shy away from testing new and upcoming features. With offices in the US and India, we are quite literally working will others are asleep. Your competitor makes a move. We will see it and counter before business starts the next day.
• Our team of experienced experts and leaders in the digital marketing and business consulting believe strongly in delivering results.
• All our solutions are customized to fit your goals and objectives.

Social Media Management Frequently Asked Questions

What is Social Media Marketing (SMM)?

Social Media Marketing (SMM) focuses on paid promotional content. We focus on giving you a better ROI by increasing sales and creating brand awareness.

The role of social media in digital marketing includes:

• Brand Awareness:This is where brands come closest to their buyers.
• Quick Problem Resolution:Social media agencies come up with strategies to quickly react to feedback. This is especially beneficial in the case of negative feedback. Through social media, brands can address issues and fix consumer issues before it is too late.
• Boost Sales:Through product posts, influencer marketing and with features like Instagram shop, we help you increase sales.
• Connect with end-users:Through social media, brands and end-users get in touch directly. It is through consumer insights and user-generated content that brands and end-users get a better understanding of each other.

What is Social Media Management?

Social Media Management, the day-to-day work of creating imagery and content, requires posts to the platforms you use.

This can be managed in-house, but often companies chose to have this content created and published for them. And yes, we manage content and post for many of our clients. With a full staff of graphic artist and content writers at the ready, we take your vision and turn it into stunning posts.

How does this work? It is very straightforward.

1. We work with you to determine 3 months of themes and the number of posts per month.
2. We send the posts to you at least a month in advance for approval.
3. We schedule the posts for publication.
4. We report monthly the results including most popular, overall reach, new follower acquisition, and more.

What social media sites do we manage?

• Facebook
• Instagram
• YouTube
• WhatsApp
• Twitter
• LinkedIn
• Pinterest
• Google+

What are the benefits of social media marketing for small businesses?

The benefits of social media marketing are not restricted to giant brands with big spending capacity. By hiring the right social media agency, even small businesses can also take advantage of social media in the following ways:

• If you are a newcomer in the industry, your social media consultant advises you on how to use powerful and distinct social media messaging to stand out in your niche.
• Social media marketing does not have to cost you a whole lot of money to get started.
• You reach out to your customers effectively and efficiently reducing the cost of customer service.
• By being regular on social media, you will gradually see a rise in brand awareness, leads, conversions and website traffic.

Why should I outsource my social media marketing campaign?

Keeping up with the new features and the never-ending updates requires a lot of time and effort. And, if you are new to social media, the learning curve is even steeper and missteps are costly.

An end-to-end digital marketing agency could either be creative or performance based. Some of these agencies give you award winning campaigns while others focus on maximizing your ROI. Lucky for you, at Bachmann Global, we provide both. Contact us for a free consultation.

Audited and correct all brand issues on various social media platforms including profile, side navigation, value proposition, calls to action, and taglines. Manage page hygiene factors including stops words as negatives at page level to prevent improper comments, automatic acknowledgement of all positive comments and review, crisp and professional captions, and consistent and strategic hashtags. Manage post on Facebook, Instagram, and YouTube. Reclaimed the brand and successfully concentrated on driving subscriptions.

Facebook

Instgram

YouTube

Audited and correct all brand issues on various social media platforms including profile, side navigation, value proposition, calls to action, and taglines. Managed page hygiene factors including stops words as negatives at page level to prevent improper comments, automatic acknowledgement of all positive comments and review, crisp and professional captions, and consistent and strategic hashtags. Managed post on Facebook, Instagram, YouTube, and LinkedIn. Reclaimed the brand and successfully concentrated on driving subscriptions.

Facebook – in one year with new campaign

Increased followers by 5,218

Increased Likes by 5,204

Increased Engagement by 78,858

Top Performing Posts reached over 3,094 people and had 403 people react.

Instagram – creation and launch

Captured followers to 1,101 in first year.

Implemented direct access to services, team, and results.

Implemented story styles.

YouTube – relaunch and rebranding

Created and launched brand videos.
Launched YouTube promotions

LinkedIn – created new corporate page